Take Action Now: Three Uncopyable Strategies to Skyrocket Your Sales and Business Growth
This old picture from my Walker days shows two gentlemen who still impact my life today: Brian and Roger, owners of Everett Auto Parts and Distributing. (I honestly can't remember their last name—CRS, you know.)
Here they are in their warehouse, where I spent time helping them manage inventory, advising on new products to add (!), and creating promotions to pull more product through to their customers.
They were skeptical the first time I walked into their warehouse. (Can you relate? Walking into a new opportunity where you're not quite trusted yet?)
But over time, we built a strong relationship — one based on trust, results, and genuine care. I remember visiting Roger in the hospital during his battle with cancer, shedding a few tears as it became clear his battle was coming to an end. I was honored to be part of Roger and Brian's journey - both personally and professionally.
People do business with people.
Once Roger and Brian got to know me, they treated me with tremendous respect — and helped me become the #1 salesperson for Walker Exhaust nationwide. Relationships like were - and are - an integral part of my success.
But here's the real point for you:
Strong relationships aren’t built on pushing. They’re built on helping.
Let's break down three key mindset shifts that transformed my sales career — and that you can use right now to sell more confidently, more authentically, and a whole lot less "salesy."
(These shifts are straight from my Uncopyable Sales Secrets Video Course — and they're game-changers! Read the most recent comments from people who have completed the course (9 bite-sized modules, 20 minutes each, in the PS).
Shift #1: Focus on the Customer’s Win (Not Yours)
We’ve all been "sold to" by someone more focused on closing than helping. It never feels good.
You might know everything about your product... but your customer only cares about one thing: What’s in it for me?
Ask better questions. Dig deeper. Don’t assume you know their "win" — uncover it.
Quick story:
A prospect wasn't interested in upgrading his equipment... until the salesperson (one of our clients) kept asking thoughtful questions. Finally, the real motivation came out: the prospect wanted to retire and sell the business. Newer equipment would boost the sale price.
The line that closed the deal?
"You can buy a bigger boat!"
Lesson for you:
When you focus on their dreams, not your pitch, everything changes.
Shift #2: Fear is the Real Sales Killer
Let’s talk about the real F-word. (No, not that one — fear!)
Fear shows up when you:
- Put off follow-ups
- Avoid making calls
- Talk nervously at people instead of with them
- Stay quiet when you should speak up
In Module 2 of my course, I take you through my first sales call:
I pulled into a lumberyard, panicked, and literally drove away. But the next day, I came back — and got the appointment. That moment changed everything for me.
Here’s a tool I still use today:
“I can do this. I can do this. I can do this.”
Say it. Believe it. Act through it.
Courage isn’t the absence of fear — it’s moving forward anyway.
Shift #3: Build an Uncopyable Brand
This one is close to my heart.
Your products and services can be matched.
YOU can’t.
Your story, your values, your way of working — they're your Uncopyable Advantage.
I didn’t become #1 at Walker Exhaust because of a slick pitch. I laced up steel-toed boots. I spent a day under cars.
I asked questions no one else asked.
That story built unshakable trust — and made me Uncopyable.
Ask yourself:
- What makes you Uncopyable?
- What story could only belong to you?
- Are you using it?
You are your biggest differentiator. Own it.
Ready to go deeper and supercharge your results?
Enroll in the Uncopyable Sales Secrets Video Course.
— Kay Miller
Muffler Mama
Host of Uncopyable Women in Business Podcast
Author of Uncopyable You & Uncopyable Sales Secrets
Creator of the Uncopyable Sales Secrets Video Course
[email protected]
PS: Here are comment on the course I've received in the last week:
"The course was very helpful and enlightening. I appreciate all that I learned from it, and look forward to applying what I learned to make more sales."
Matthew Tompkins
Weather Engineers Inc.
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I really enjoyed the Uncopyable Sales Secrets course. The concepts of Win-Win Strategies, personal branding, and viewing customers as our "Moose," along with the tips on being more personable, were particularly impactful.
Your ideas have inspired me to reflect on my current practices and consider new strategies to enhance them. They are incredibly helpful in many ways. I greatly appreciate all the knowledge you've shared in the course.
Rachel Harman
Orscheln Products
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I didn’t have a product to sell, but I wondered whether Kay’s course could help me to “sell” my unique ideas. The huge win has been finding my rare Moose, and gathering the ingredients for the bait! Thanks to you! Kay’s Uncopyable Sales Secrets Course, "Koaching with Kay" session and Uncopyable You (book) have not only been the answers to my prayers, they have given me a totally new focus and exciting, empowering direction for my work. PRICELESS VALUE! I can’t recommend you highly enough Kay; Thank you!
Honour Leigh
Canberra, Australia
